About Our Process
Social Media Marketing at Discovery, doesn't just start with scheduling generic industry post's across your social media accounts. The process begins with audience profiling, allowing us to gain a picture of who your target market is, where they 'hang out' socially and across what social media platforms they do so.
Once we determine when and where our target market is online, we will research exactly what content they need to see. What interests them? What will attract them to your business services? What will nurture these customers through their buying cycle? What would they like to share? What content will get picked up by the national press?
Once we have developed a strategy, we will carefully implement it, reporting on key metrics as we go. Metrics which include post reach, page growth, traffic levels and conversions. There is no one size fits all approach to social media, if you think that your current social media activity is turning your customers off, why not get in touch below for a no obligation audit?
Once we determine when and where our target market is online, we will research exactly what content they need to see. What interests them? What will attract them to your business services? What will nurture these customers through their buying cycle? What would they like to share? What content will get picked up by the national press?
Once we have developed a strategy, we will carefully implement it, reporting on key metrics as we go. Metrics which include post reach, page growth, traffic levels and conversions. There is no one size fits all approach to social media, if you think that your current social media activity is turning your customers off, why not get in touch below for a no obligation audit?
