About Our Process
Unlike the black hat practices of yesteryear, today it is only the very best practice Search Engine Optimisation which grants a website access to the most profitable and often elusive top real estate positions on major search engines.
These lucrative top organic positions on search engines cannot be bought like they can with Paid Search, nor can they be spammed through ‘quick & easy’ black hat link buying techniques of yesteryear. Whilst this is bad news for many lazy SEO companies, it is good news for us at Discovery.
That’s because at Discovery, we understand that providing great rankings, traffic and sales increases for our clients, not only relies on our thorough understanding of the ever changing organic search landscape. It also relies on our discipline to implement and measure a cutting edge custom Search (SEO) & Conversion (CRO) strategy that delivers great return on investment for both our national SEO & Local SEO clients. Clients by the way, who can sleep safe at night knowing that their SEO agency, won't get them busted into the supplemental index for their key search terms.
A fully optimised, well structured website which provides value to it’s users will naturally generate high traffic, high levels of interaction, conversions, a natural link profile and in turn, it will be rewarded with good rankings.
These lucrative top organic positions on search engines cannot be bought like they can with Paid Search, nor can they be spammed through ‘quick & easy’ black hat link buying techniques of yesteryear. Whilst this is bad news for many lazy SEO companies, it is good news for us at Discovery.
That’s because at Discovery, we understand that providing great rankings, traffic and sales increases for our clients, not only relies on our thorough understanding of the ever changing organic search landscape. It also relies on our discipline to implement and measure a cutting edge custom Search (SEO) & Conversion (CRO) strategy that delivers great return on investment for both our national SEO & Local SEO clients. Clients by the way, who can sleep safe at night knowing that their SEO agency, won't get them busted into the supplemental index for their key search terms.
A fully optimised, well structured website which provides value to it’s users will naturally generate high traffic, high levels of interaction, conversions, a natural link profile and in turn, it will be rewarded with good rankings.
Initial SEO Strategy
Prior to us even starting driving traffic to your website, we will fully engrain ourselves in your business. During this first phase of onboarding, we ensure that both users and Google can find your website, understand your content and carry out your website's purpose. Typically, this strategy will cover Keyword Research, Rank Tracking, Landing Page Analysis, User Journey, Filters, USP’s, Call To Action, Tech audit.
Keyword Research - We examine the most important Primary, Secondary & Profitable keywords for your business. We don't just concentrate on ‘vanity’ keywords either, we want to optimise the keywords which are going to bring you brilliant ROI.
Rank Tracking - This helps us understand and track where your website is currently performing on the SERPS. This also gives us a benchmark to showcase the improvements we make.
Landing Page Analysis - Does your website have the right pages to be able to rank for the search terms we have highlighted in our keyword research doc? If not, it’s no problem, we can build them.
Initial Optimisation - Having carried out the above three steps, we will fully optimise your website according to what your business needs to be found for. Optimisation includes meta content, titles and page content.
User Journey - Is your website's user journey clear? Are there any obstacles to conversion? We task a user testing company to navigate your website and report back with any issues.
Filters - We may recommend changes as to how your products are displayed and searched for, this not only helps our SEO efforts but can also increases the conversion rate of your website.
Unique Selling Points - Let’s think about what sets your company apart from the competition, and give those unique selling points some real estate on your site, building trust between your brand and your site visitors.
Call To Action - Do you know what your website should be doing? Are we telling people what to do on your website through contact forms, telephone numbers & live chat? Are these avenues of communication easy to use?
Tech SEO/Audit - We will crawl your site and ensure it is performing both in the eyes of search engines and your users. During this period of time, the content marketing team will also examine your site to hunt out any duplicate content issues which may prohibit performance going forward.
Once the above work is collated, a member of the team will run through it with you, ensuring that everybody is singing off the same, well optimised hymn sheet.
Keyword Research - We examine the most important Primary, Secondary & Profitable keywords for your business. We don't just concentrate on ‘vanity’ keywords either, we want to optimise the keywords which are going to bring you brilliant ROI.
Rank Tracking - This helps us understand and track where your website is currently performing on the SERPS. This also gives us a benchmark to showcase the improvements we make.
Landing Page Analysis - Does your website have the right pages to be able to rank for the search terms we have highlighted in our keyword research doc? If not, it’s no problem, we can build them.
Initial Optimisation - Having carried out the above three steps, we will fully optimise your website according to what your business needs to be found for. Optimisation includes meta content, titles and page content.
User Journey - Is your website's user journey clear? Are there any obstacles to conversion? We task a user testing company to navigate your website and report back with any issues.
Filters - We may recommend changes as to how your products are displayed and searched for, this not only helps our SEO efforts but can also increases the conversion rate of your website.
Unique Selling Points - Let’s think about what sets your company apart from the competition, and give those unique selling points some real estate on your site, building trust between your brand and your site visitors.
Call To Action - Do you know what your website should be doing? Are we telling people what to do on your website through contact forms, telephone numbers & live chat? Are these avenues of communication easy to use?
Tech SEO/Audit - We will crawl your site and ensure it is performing both in the eyes of search engines and your users. During this period of time, the content marketing team will also examine your site to hunt out any duplicate content issues which may prohibit performance going forward.
Once the above work is collated, a member of the team will run through it with you, ensuring that everybody is singing off the same, well optimised hymn sheet.
Content & Links
Content Marketing Strategy
During the initial optimisation work, a content marketing strategy will be developed which covers website content, blog content, PR & link building.
Content marketing is a strategic marketing approach focussed on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately to drive profitable consumer action.
A comprehensive strategy will be developed which will draw on previous audience research to:
● Investigate who needs to read our content
● What the content needs to contain
● The style of the content
● The different formats of the content
● The appropriate methods of promotion.
A blog will give us the opportunity not only to attract new custom, but also to nurture existing customers through their user journey. We don't want to give too much away on here, but we would be really excited to showcase what we can do with our unique content marketing approach.
Link Building & PR
The old building blocks of SEO undoubtedly had their roots fixed in link building and whilst it’s no longer the only core component involved in an effective SEO strategy, it is still a huge factor when it comes to boosting a website's rankings.
We take a dynamic approach to building quality, relevant and future proof links to your site. Depending on industry preference and response, We combine the creation of rich multimedia content and press releases with an outreach plan which focuses on building long lasting, mutually beneficial relationships with online influencers and editors. Often delivering content which editors have asked for.
The first links we build are often hard fought, however once we have found a process which works, each successive link we gain and each successive page which increases in rankings helps us understand what works.
The three main methods of link building we use are:
During the initial optimisation work, a content marketing strategy will be developed which covers website content, blog content, PR & link building.
Content marketing is a strategic marketing approach focussed on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately to drive profitable consumer action.
A comprehensive strategy will be developed which will draw on previous audience research to:
● Investigate who needs to read our content
● What the content needs to contain
● The style of the content
● The different formats of the content
● The appropriate methods of promotion.
A blog will give us the opportunity not only to attract new custom, but also to nurture existing customers through their user journey. We don't want to give too much away on here, but we would be really excited to showcase what we can do with our unique content marketing approach.
Link Building & PR
The old building blocks of SEO undoubtedly had their roots fixed in link building and whilst it’s no longer the only core component involved in an effective SEO strategy, it is still a huge factor when it comes to boosting a website's rankings.
We take a dynamic approach to building quality, relevant and future proof links to your site. Depending on industry preference and response, We combine the creation of rich multimedia content and press releases with an outreach plan which focuses on building long lasting, mutually beneficial relationships with online influencers and editors. Often delivering content which editors have asked for.
The first links we build are often hard fought, however once we have found a process which works, each successive link we gain and each successive page which increases in rankings helps us understand what works.
The three main methods of link building we use are:
- Personal outreach: with editors, influencers and bloggers
- Broadcast: Sending a press release out to 100’s of relevant contacts
- Paid Inclusion: Paying to have our content featured in fully qualified publications
